A new blog post — and several parallel threads that are finally starting to converge.

We’ve now received our first round of feedback from Google AdSense for VadKostarBadet.se. The site was rejected in the initial review, with Google stating that the amount of content was too limited and that the overall value wasn’t yet strong enough to justify displaying ads.

Honestly, that’s fair. And more importantly: it’s actionable feedback.

From rejection to execution

I took Google’s feedback straight into ChatGPT and treated it like a product brief rather than a setback. Together, we specified concrete improvements: clearer structure, more depth, stronger utility, and a clearer sense of why the site exists for the user.

That brief then went directly into Cursor, where the solution was implemented. No long detours, no overthinking — just feedback → specification → execution.

It was genuinely fun to return to this older project again, using the familiar tools and workflows. VadKostarBadet.se may be a small site, but it continues to serve as a practical proving ground for how I like to build: iterate quickly, respond to real signals, and improve based on reality rather than assumptions.

In parallel: forming the first company

At the same time, we’ve been working on something bigger in parallel: setting up the first company.

We’ve had several discussions around whether to go with a sole proprietorship or an aktiebolag (AB). In earlier conversations, the AI leaned toward a simpler structure. But after a longer and more detailed discussion today, I’m now convinced that an AB is the right path forward.

I asked for a structured brief, and we went into details around:

• Board composition
• Handling initial capital
• Ownership and long-term flexibility

With those question marks now clarified, we’re essentially ready to move.

What’s next

In the next session, we’ll lock in the company name and start the administrative journey: registering the company and connecting it to a bank.

It’s one of those moments where things stop being “experiments” and start becoming real.

And yes — it’s genuinely exciting.