Today I finished all the administrative work required to start my company.

It has been a learning process around different company structures, how everything connects between authorities and banks, which documents need to be in place, and which money needs to be moved and officially become the company’s starting capital.

None of this is particularly hard — but it demands accuracy, patience, and a surprising amount of context-switching.

Finding a name

In parallel, there was a softer but equally challenging task: finding the right company name.

This was a journey I hadn’t started earlier and ended up resolving in roughly twelve hours.
An intense creative process where we explored multiple name directions, tested different ideas, and gradually built a color palette and a sense of the brand — what you’d typically call a brand identity or visual identity.

I shared a few early samples with friends and acquaintances, collected quick reactions, let it sit for a moment — and eventually landed on a decision that felt right.

The name is now chosen.

Moving — slowly

So everything is now in motion.
Just slower than expected.

I’ve recently realized that this kind of process often gets stuck between multiple stakeholders, and that getting all paperwork fully approved can, in some cases, take up to six months.

That is a long time in the AI world.

But it doesn’t mean standing still.

There is plenty of planning, experimentation, and system-building that can happen in parallel.
Ideas can be tested. Flows can be designed. Foundations can be prepared.

We’re not stopping.
We’re accelerating through other paths.

This is just the beginning.